MediaWorks appoints Max Charnin as programmatic lead

AUCKLAND, Today: MediaWorks announced today the appointment of Max Charnin as Head of Programmatic Outdoor and Audio, starting in April 2024. Max is a highly respected and experienced programmatic specialist.

He will spearhead programmatic strategy, pricing, and trading across MediaWorks’ outdoor and digital audio products. Max joins MediaWorks from JCDecaux, where he was National Programmatic Manager leading programmatic sales.

Max has held lead roles at Vodafone and NZME, specialising in programmatic, digital sales, digital audio, video, and display. He began his career at Y&R New Zealand.

MediaWorks CEO Wendy Palmer says, “Max’s extensive media experience across multiple facets of the industry makes him the perfect fit to head up MediaWorks programmatic.”

“I’m thrilled Max is joining the MediaWorks family as I know the impact he will have not only on our programmatic offerings but the overall business.” – Mike Watkins

Marketers are increasingly looking for more data-driven approaches to targeting audiences, and MediaWorks is proud to be spearheading programmatic advertising in Aotearoa, according to Palmer.

MediaWorks CEO Outdoor Mike Watkins noted the phenomenal growth in programmatic in the OOH space, doubling each year recently. “Bringing Max on board will enable MediaWorks to be at the forefront of this growth.”

“I’m thrilled Max is joining the MediaWorks family as I know the impact he will have not only on our programmatic offerings but the overall business,” Watkins added.

Max commented on his appointment, “I am incredibly excited to take on this leadership role. MediaWorks is in a prime position to innovate in the programmatic space across their omni-channel offering.”

He looks forward to pushing the growth of the channel and advancements in technology to create market-leading work for our clients.