It’s not easy to pitch a product and capture a nation’s pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the bench, “In e.l.f. We Trust”–presented as a legal dispute about spending on overpriced cosmetics–was truly a big tent. Retired…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
What Media Rights Deals Mean to the Future of Women’s Sports
Gray Promotes Dana Neves to Senior Managing VP
WPP’s Q1 Revenues Slide 5%, but Tariffs Aren’t to Blame