It’s not easy to pitch a product and capture a nation’s pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the bench, “In e.l.f. We Trust”–presented as a legal dispute about spending on overpriced cosmetics–was truly a big tent. Retired…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion