November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Is the Short Super Bowl Ad a Lost Art?

When a Super Bowl ad fetches between $ 6.5 million to $ 7 million for just 30 seconds of airtime, it’s no wonder many brands opt to run short versions of their commercials on game day. But shorter doesn’t always mean better, a phrase that rang especially true this year. Most of the Super Bowl 58 ads…
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