When a Super Bowl ad fetches between $ 6.5 million to $ 7 million for just 30 seconds of airtime, it’s no wonder many brands opt to run short versions of their commercials on game day. But shorter doesn’t always mean better, a phrase that rang especially true this year. Most of the Super Bowl 58 ads…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform