TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Shortcut Two years ago, The Trade Desk sliced out SSPs with its direct-to-publisher product, OpenPath. Now the DSP is opening up OpenPath to CTV inventory, Digiday reports. Cox Media Group and Vizio are early adopters, and other CTV publishers are talking to […]

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