April 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Who Won TelevisaUnivision’s Super Bowl Broadcast? The Ads That Invited the Whole Familia

Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to dig deeper for their moment on the biggest stage in advertising. The game-winning ads on the TelevisaUnivision broadcast of Super Bowl 58 focused on…
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