December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can (And Should) Programmatic Be Fixed?; SP500+, It’s Not The S&P Or Another ‘Plus’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s So-Fixable, Unfixable Problems Gareth Glaser, a programmatic vet and former Prebid.js chair, offers some real talk in the latest edition of his newsletter, “Gareth Hates AdTech.”  He takes the contrarian perspective. In Glaser’s view, open web programmatic is fundamentally good and, […]

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