December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Could a Marketing Reset Help Volkswagen Shift Gears?

It’s been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75 years in the U.S. In between perfecting its Big Game moment, the brand also found time to conclude some elements of its marathon $ 2.6 billion media pitch within the last month, and saw the departure…
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