Like lots of funny things, Ogilvy’s Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera’s links to the skincare business. The star put in the work too–he was papped…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Call for entries campaign for Gerety 2025
Friday, Feb. 21 Evening Cable News Ratings: Kaitlan Collins Is 1st in the Demo for CNN
Get closer to the action with Go Media’s new Game Frame