Like lots of funny things, Ogilvy’s Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera’s links to the skincare business. The star put in the work too–he was papped…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
LUMO expands sales team with three new hires
Friday, March 7 Evening Cable News Ratings: Rachel Maddow Sweeps the Week for MSNBC
Tegna Names John Treviño GM of WKYC in Cleveland