Like lots of funny things, Ogilvy’s Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera’s links to the skincare business. The star put in the work too–he was papped…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake