Can a hard seltzer spice you out? Truly Hard Seltzer debuted its Hot Wing Sauce hard seltzer, just in time for the Super Bowl. While the company didn’t have a traditional advertising spend for the Big Game, it decided to get creative and “crash the party.” After testing several iterations (including a ranch-flavored drink), the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Inghams teams up with Together for groundbreaking media strategy
Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming
Tokyo hosts first-ever OOH industry conference