April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

JCDecaux teams up with New Zealand for Paris 2024 Olympics

AUCKLAND, Today: Leading Out-of-Home media company JCDecaux New Zealand is proud to be the exclusive Out-of-Home partner of the New Zealand Olympic Committee, supporting the nation’s talented athletes on their journey to Paris 2024.

Phil Eastwood, General Manager of JCDecaux New Zealand, expressed his enthusiasm, quoting directly from the New Zealand Olympic Committee manifesto: “The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: ‘Ko Tātou Te Kapa o Aotearoa ~ We are the New Zealand Team.’”

He further emphasised the unique connection between the Olympics and national pride, and the role of Out-of-Home media in amplifying this sentiment. “There’s nothing like the Olympics to capture a true sense of pride in the talented athletes representing New Zealand overseas and there’s nothing like Out-of-Home to help share the emotion and excitement with the nation.

“We will be using our Large Format and Airport networks to keep Kiwis updated with the latest near real-time results, medal tally, athlete updates and more. Paris 2024 will see our partnership with the New Zealand Olympic Committee deliver a bigger and more creative campaign than ever before.”


“The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: ‘Ko Tātou Te Kapa o Aotearoa ~ We are the New Zealand Team.’” – New Zealand Olympic Committee manifesto


JCDecaux New Zealand has been a committed partner of the New Zealand Team since 2017, continually finding innovative ways to bring the Olympic experience to New Zealanders.

This year, JCDecaux aims to offer even more engaging content, collaborating with other official partners to share their sponsorship narratives and stir excitement among the Kiwi population.

Nicki Nicol, CEO and Secretary General of the New Zealand Olympic Committee, highlighted the importance of JCDecaux’s support, stating, “As a charity we rely heavily on commercial and other key partnerships to help us promote sport and the Olympic values and help create New Zealand history.

“JCDecaux has been an amazing supporter, helping send our teams to compete overseas and bringing the excitement and spirit of the Games back home. Our partners are some of New Zealand’s biggest supporters and are every bit as inspired by our athletes as we are.”


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