One Picture Group appoints Jo Muller as Director and Co-Head of Quantitative Insights

AUCKLAND, Today: The One Picture Group, a global marketing strategy and professional services consultancy, has announced Jo Muller as Director and Co-Head of Quantitative Insights for New Zealand.

With over two decades of experience in FMCG sectors at companies like Lion and Coca-Cola, Muller brings a wealth of knowledge in shopper, brand, and category management. Before this role, she served as Group Client Director at Kantar New Zealand, offering consultancy to notable businesses.

Keith Meyrick, Group Managing Director, highlights Muller’s hiring as key to the firm’s expansion plans. “Jo is a wonderful addition to our global business and Auckland leadership team. She brings a huge amount of experience, fresh insights, and a global mindset that will unlock new and exciting growth opportunities for our clients and our business and contribute tremendous value to our clients”.

“I’m excited to join the team of great thinkers and strategists at One Picture Group and contribute to their legacy of great work for New Zealand businesses and brands.” – Jo Muller

In her new position, Muller will collaborate with One Picture Group teams globally, including Gravitas OPG and One Picture UK, to exchange insights and practices. She adds, “The business has impressive partnerships across a range of industries, agility and home-grown solutions which give us an edge on delivering actionable commercial insights for our clients, says Muller.

“I’m excited to join the team of great thinkers and strategists at One Picture Group and contribute to their legacy of great work for New Zealand businesses and brands.”

One Picture Group, specialising in strategy, consumer insights, and brand planning, has been aligning brands with consumers for over 22 years. Based in New Zealand and operating globally, they invite businesses to explore their customer experience or brand strategy with their expert teams.