Six Critical Business Challenges The Privacy Sandbox Must Address

Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser capabilities to support digital advertising. However, it’s impossible to replace everything that has been developed over the past 20 years to support online advertising in one giant leap. And let’s face […]

The post Six Critical Business Challenges The Privacy Sandbox Must Address appeared first on AdExchanger.

AdExchanger