April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster

More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women’s sports leagues, signed a multi-year renewal deal that adds the pro basketball league to the network, which puts all four AU sports–basketball, softball, lacrosse and volleyball–on ESPN platforms. More than 70 live games across the four sports will air…
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