November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Performance Max Takes Its First Steps Into Auto-Generated Video

“Hey PMax, can you write this article for me?” We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative capabilities. Google first introduced AI-generated creative in PMax late last year, marking the first […]

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