November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Science-Backed Training Helps the Ad Industry Avoid Greenwashing

A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing–in exactly the forms that it exists today. The online course, Green Shield, which is free to take and can be completed in less than an hour, is the first ad industry-focused training to incorporate social…
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