November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Promotes Dune: Part Two With Snapchat AR Lens

Ahead of the release of Dune: Part Two in theaters March 1, Warner Bros. launched a Snapchat campaign to promotes the film through an augmented reality Lens, Cameo stickers and video ads. The AR Lens dresses users in a Fremen costume from the film and makes it appear as though they’re riding a Sandworm. When…
Adweek Feed