Mondelēz Took Legal Action Against Rival Tony’s Chocolonely; In Response, It Made a Campaign

Global confectionary producer Mondelez International moved to protect its purple packaging by issuing a lawsuit against independent rival Tony’s Chocolonely. It came after Tony’s began mimicking competitor brand packaging in a campaign to highlight child labor practices within cocoa farming. The campaign from Dutch-based Tony’s, released in Germany and Austria, saw it adopt similar packaging…
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