When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted as if the sky was falling. Following nearly four years of pronouncements, pushed deadlines, industry committees, and technology tests, Google finally made good on its initial promise. But at the end of the day, it’s […]
The post Prepare For the Worst, But Don’t Expect Cookie Deprecation To Stick appeared first on AdExchanger.
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