G/O Media knows all too well about the headwinds facing digital publishers. And it’s betting a contextual targeting offering will help it recover from a dismal ad market 2023. The company embodied last year’s challenging media environment. It underwent two rounds of layoffs in June and November, shuttered Jezebel, sold Lifehacker to Ziff Davis and […]
The post G/O Media Rides The Contextual Wave In Bid For Profitability appeared first on AdExchanger.
More Stories
Waka Kotahi tackles drug driving with FCB and MBM
Unbound joins HubSpot for elite client data
Citigroup Scales Back DEI Initiatives