November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

G/O Media Rides The Contextual Wave In Bid For Profitability

G/O Media knows all too well about the headwinds facing digital publishers. And it’s betting a contextual targeting offering will help it recover from a dismal ad market 2023. The company embodied last year’s challenging media environment. It underwent two rounds of layoffs in June and November, shuttered Jezebel, sold Lifehacker to Ziff Davis and […]

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