Magnite’s CTV Spend Swelled By 20% In 2023

Connected TV is still Magnite’s golden goose. But although CTV’s share of Magnite’s business continues to grow, the company actually rode a surge in non-CTV spending to hit $ 187 million in Q4 revenue, a 7% year-over-year increase. Magnite’s Q4 numbers, alongside PubMatic’s from earlier this week, are more evidence that advertisers are back to spending […]

The post Magnite’s CTV Spend Swelled By 20% In 2023 appeared first on AdExchanger.

AdExchanger