Connected TV is still Magnite’s golden goose. But although CTV’s share of Magnite’s business continues to grow, the company actually rode a surge in non-CTV spending to hit $ 187 million in Q4 revenue, a 7% year-over-year increase. Magnite’s Q4 numbers, alongside PubMatic’s from earlier this week, are more evidence that advertisers are back to spending […]
The post Magnite’s CTV Spend Swelled By 20% In 2023 appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs