Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to the retailer’s shopper data.
The post Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future appeared first on AdExchanger.
More Stories
EXCLUSIVE: NBA Chief DEI Officer Lesley Slaton Brown to Exit in June
Here are the Cable News Ratings for March 2025
As Economic Challenges Persist, Your Brand Can Still Innovate