December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

To Keep Up With the Customer, Get Personal—With Data

In the last quarter of 2023, Americans spent an estimated $ 285.2 billion buying goods and services online. That’s up 7.5% compared to the same period the year prior. As consumers dedicate more time and money to shopping on the web, their expectations are evolving–and their behaviors are changing. “The way customers are navigating our digital…
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