The e-commerce arm of Dick’s Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity and kicking off a year-long promotion to boost its digital business. The spots, from filmmaker-actor Lake Bell, star Will Arnett and Kathryn Hahn as a harried dad and cool auntie who can’t physically make it…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs