Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But...
Month: February 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s Open Intel Starting in 2019, a...
AUCKLAND, Today: Voices Of Hope and Someday Studios have launched Behind the Smile, an innovative audio-visual exhibition directed by Tom...
The e-commerce arm of Dick's Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity...
DoubleVerify is bullish on social. How bullish? “We expect customer adoption of DV solutions across social media to fuel revenue...
Job website SEEK has teamed up with Jamie Hyneman, of Mythbusters fame, in the first shared and earned led piece...
Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on...
Connected TV is still Magnite’s golden goose. But although CTV’s share of Magnite’s business continues to grow, the company actually...
AUCKLAND, Today: Creative agency Run Aotearoa proudly announces Hareta Tiraa-Passfield, an account manager, as a finalist in the esteemed B&T...
Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK. Multiple sources told ADWEEK that...