November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers Experience Their Products

People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal analyst at Forrester Research. Speaking at ADWEEK’s Commerceweek event this week in New York, Chatterjee explained that 48% of people are worried about the next 10 years. In fact, more people are worried about the…
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