November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In the W3C, the Post-Cookie Conversation Finds Consensus

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future. In August, Apple introduced a new version…
Adweek Feed