November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Women’s Ads Are Still Being Censored–But Brands Keep Pushing Boundaries

When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The bold line read, “Cancer won’t be the last thing that f*cks me,” across a close-up image of a woman’s naked torso. The ad was part of a campaign from nonprofit GirlvsCancer addressing stigma surrounding cancer…
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