December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers

Chief marketing officer. Chief brand officer. Chief operating and marketing officer. Chief commercial and strategy officer. None of these job titles are the same, yet various companies assign them to the same person: their top marketer. The wide range of descriptions highlights the profession’s nebulous nature, as marketers take on more responsibilities amid greater pressure…
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