November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Attention-Guaranteed Media Buys Will Impact the Industry

The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention guarantees and their potential impact on the advertising market, other industry players tend to be more cautious. Omnicom Media Group agency OMD continues to conduct attention measurement…
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