Balancing Brand and Demand: What Is an ‘Outcome’ in Media? Depends on Who You Ask  

What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO. In this episode of Yeah, That’s Probably An Ad, recorded live from the ADWEEK Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD’s chief investment officer, Kelly Metz, and…
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