November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The FTC’s Broad Definition Of Sensitive Data Should Be A Major Wake-Up Call For Ad Tech

Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on Wednesday. “Pay close attention to Kochava.” The case against mobile attribution company Kochava is a case in point. It makes the commission’s stance on data collection perfectly clear – and highlights what should be a […]

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