May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Peacock’s Traitors Murdered the Streaming Charts in Season 2

There’s been a murder, but this time the victim is streaming ratings. Peacock’s The Traitors–an Alan Cumming-hosted competition series where reality stars called “faithfuls” try to banish the “traitors” among them before being murdered themselves–was already a hit in Season 1, even winning the Emmy Award for Outstanding Casting for a Reality Program. But in…
Adweek Feed