May 14, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The TCF Is Under Fire – But When Is It Not?; A Fingerprint By Any Other Name

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TCF? As In, “The ClusterFu…” IAB Europe’s Transparency & Consent Framework, a mechanism for collecting (ostensibly compliant) consent under GDPR, has ping-ponged through European courts for more than two years. The TCF, which is used by the majority of European publishers, was found […]

The post The TCF Is Under Fire – But When Is It Not?; A Fingerprint By Any Other Name appeared first on AdExchanger.

AdExchanger