November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Tuning Into Consumer Needs, Not Marketer Needs

As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at…
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