It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with. “There are too many data sources, too many data sets floating around, and the technology is very complex,” Brown-West says on this week’s episode […]
The post From ‘Big Data’ To Business Intelligence appeared first on AdExchanger.
More Stories
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Creator Marketing Platform ShopMy Raises $77.5 Million
NBC News Cuts 40 Employees as Part of Strategy Realignment