November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media, which […]

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