November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

MFA: The A Is For Arbitrage … And Adalytics

MFA is the ad industry’s latest obsession – and bugbear. But the acronym may stand for something other than “made for advertising” soon. The phrase “made for advertising” is practically meaningless on the open web, where nearly every publisher monetizes with ads. Meanwhile, there are still no universally agreed-upon criteria for classifying whether a site […]

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