MFA is the ad industry’s latest obsession – and bugbear. But the acronym may stand for something other than “made...
arbitrage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then...
Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding...