May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Arbitrage Sites Use Misleading Formats; NPR Sells Its Podcasting App

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showingContinue reading »

The post Ad Arbitrage Sites Use Misleading Formats; NPR Sells Its Podcasting App appeared first on AdExchanger.


AdExchanger