Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC

As more people increasingly listen to podcasts, the advertiser dollars are following. As a result, podcasting is poised to become a billion-dollar advertising business in the United States within the next three years. Advertising revenue earned by podcast creators grew an estimated 53% in 2018 to $479 million, according to the Interactive Advertising Bureau andContinue reading »

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There Is No Podcasting Bubble

This week’s guest, Tutuwa Ahwoi, will present at AdExchanger’s upcoming Programmatic IO San Francisco, taking place April 29-30, on “How To Harness The Momentum In Podcasting.” Podcasting is increasingly a source of audience and revenue growth for publishers. In this episode Ahwoi, a 12-year veteran of National Public Media, shares lessons learned from her manyContinue reading »

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Panoply Courts Big Brands With Audience-Based Podcast Buys

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Panoply, a podcast network owned by the Slate Group, hopes to attract big brands with the promise of audience-based buying. The podcast network teamed up with Nielsen in July to launch Megaphone Targeted Marketplace (MTM), an exchange that allows marketers to buy podcast inventory across audiences rather than individual episodes. Audience-based buying is nascent inContinue reading »

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