When Conan O’Brien, Adweek’s Media Visionary, moved from NBC to TBS in 2010, his team knew it wanted to handle the social media and YouTube distribution of his show clips itself. The digital strategy wasn’t yet a priority for media companies, but “we needed to control how this stuff got out,” said Jeff Ross, O’Brien’s…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup