Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned...
Adalytics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Just A Little “3” Forbes and Media.net...
MFA is the ad industry’s latest obsession – and bugbear. But the acronym may stand for something other than “made...
“We’re not exposed to MFA.” “All our vendors block it and we mostly buy through private marketplaces.” “Our verification service...
The biggest shakeups to online advertising can come when outsiders get a glimpse of how web monetization works – are...
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency...
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’...
Adalytics Says YouTube May Violate Apple ATT; Nielsen Primed To Add Amazon Streaming Data To Ratings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for...
On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published...