December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Complexity Of Carriage Rights; Snap’s Scale Problem

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Beware Of Biddable When programmatic meets TV carriage rights, the result can be pretty messy. One reason is because programmers, streaming apps and distributors all have sales rights for the same inventory, and so advertisers end up bidding against themselves in supply paths […]

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