Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for in-stream and outstream video. Some publishers and video ad platforms are wondering whether the joke is on them. A large chunk of previously premium inventory – as in inventory that sellers previously sold as “premium” […]
The post Google’s Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video Platforms appeared first on AdExchanger.
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