The Delta Lounge Bucked Recent Experiential Trends at SXSW—and People Loved It

In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), the Delta Lounge–one of the 2024 festival’s buzziest experiential marketing installations–aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and…
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