November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

PMC Will Sell Vox Media Ad Inventory in Canada

Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media’s advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts. Vox Media…
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