December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snapchat Introduces Sponsored AR Filters

To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a photo or video is captured, but before it’s shared. Sponsored AR Filters differ from the platform’s existing Sponsored AR Lenses, as…
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