November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Goodbye, Outstream: The Digital Video Classification Shakeup

When an advertiser places video content on a publisher’s site, the opportunities are manifold. Do they place the ad between content, next to content or floating next to content? Is it an adhesion unit, or do you scroll past the ad? Does the player loop ads, or does the video ad precede content? Is that […]

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